Change can be so difficult. There is the acceptance phase where to discover something or an event happens and you realize that there is no other option, but to change. The most difficult change is that which has to be made when there is a choice involved. That crossroads presents its own challenges, not to mention the work you know will come after it.
This is where we are at with LunchBoxWisdoms today. That crossroads. We have discovered in our due diligence as we are working so hard to grow and share more with all of you, that there is another company out there sharing similar goodness that has a trademark very similar to our name with similar intent of use. And frankly, they got out there first. Well before Shane and I shared even the very first note.
So while we still want to share our daily goodness with you, moving to the next phase of turning our passion project into a business must take a hard turn. And we aren’t sure what exactly is coming next. I wish I could say with certainty which direction we will go, but I can only see the next step…not the entire staircase. So we press on, we push forward, we take the small steps of action that we can see and watch closely for the opportunities to unfold.
